5 Tips for Winning Back Customers – VR Marketing Blog

Here are a few ideas you can use to win those customers back now.

1. Call Back Campaign – Get a list of phone numbers and get to the phones! Develop a script because 8 out of 10 calls you’ll probably get their voicemail. Make sure you address any issues you may have corrected or products newly launched and tell them you want them back! Give them a coupon code, or something free with an expiration date. Carve out 30 minutes a day for you, or an intern to start calling.

2. Surveys – You might want to find out first why your customers have not come back to you. Send them a link to an online survey with a few questions you may want ask about their satisfaction with your company. Make sure you leave a box where they can include “other” information in a freeform fashion so that you can read through the comments. You might find that you now offer something they were looking for and you can follow up with them and let them know via phone or an email marketing campaign. Check out How to Create a Great Survey.

3. Email Marketing – Create a version of your regular newsletter and include an introduction telling your forgone customers that you want them back!  Give them a special offer, and if you know the particular reason they may have left and you’ve corrected an action or now offer different products or services, tell them you heard their request. You can even personalize it by the last product they purchased and give them a special offer on a complementary product or service.

4. Direct Mail Postcard – Go old school and send a “We Miss You” postcard campaign. Then get them back in your store, restaurant or site with an offer they can’t refuse. A postcard campaign is also great as a lead in to a phone call as well.

5. Send a Gift –  If you have samples of a product you sell, that’s a great way to get your customer’s attention. But if you don’t, or you sell services you can also go a bit zany and throw a bunch of fun things in a box to get their attention too. Include a postcard with an offer that’s sure to get your customers back.

Getting a customer to come back is a lot cheaper for you than getting new customers, so give this a try and make it an ongoing campaign! Any ideas of your own for getting a customer back?

© 2010 – 2013, Janine Popick. All rights reserved.

via 5 Tips for Winning Back Customers – VR Marketing Blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s