Many Virtual Assistants start their businesses offering a variety of services and describe themselves as a generalist. I know I did. I had a wide variety of administrative skills and was anxious to replace the income I gave up when I quit my full-time job to start my business. So I was happy to “raise my hand” and say I could do just about anything a potential client was looking for. I listed a VERY long list of potential services on my website. I was eager to be all things to all people. But the real truth of the matter was that I was scared that if I narrowed my marketing focus I would be narrowing the pool of possible clients.